Being able to print multi-page documents as a booklet in Sacramento 94299 by adjusting the print settings in any windows application is crucial. Make sure that you save the configuration shortcut for future use.
Booklet Printing Services in Sacramento Explained
For starters, if you’re looking for printing services in Sacramento 94299 you’ll probably save time, money, and headaches if you hired or called a professional or commercial printer in Sacramento 94299.
But, if you want to try and go for printing on your own, here’s what you should do:
First, open the print dialog box from the application where you are printing for most applications.
Click file and then print or press ctrl + P on your keyboard.
Select your printer from the drop-down menu or selection box and then click properties preferences or printer properties depending on the application.
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Click the printing shortcuts tab select a printing shortcut from the list to use as a base. This is because the shortcut will not save correctly unless you have selected a previously created shortcut. If you’re having trouble with this process, make sure to contact your nearest Commercial Printer in Sacramento 94299.
Paper Quality with Booklet Printing Services in Sacramento?
Next, you’re going to want to click the paper quality tab and then select the paper size of the original document. Then, click the finishing tab and finally, click the print on both sides check box.
From here, it’s smart to click the booklet layout drop-down menu and then select a binding option change your page orientation if desired.
Let’s head over and click the effects tab followed by a click on the ‘print document on option’ and then select your paper size from the drop-down menu.
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Moving forward, click the output tab from the staple drop-down menu, select fold and stitch to fold and staple the booklet automatically return to the printing shortcuts tab. At RushMyPrints – your areas best Printing Services in Sacramento 94299, we found that following these steps below really makes the process go smoothly for you.
Here we’re going to have you click save as type a shortcut name in the text field and then click OK.
One more time, you’ll have to click OK followed by selecting print in order to print fold and staple the Booklet Printing Services or documents according to your settings you desired!
Booklet Printing Services in Marketing For Sacramento
Booklet Printing Services throughout history, have been known to be very successful for marketing, educating and gaining awareness. Especially if you’re a startup company that needs a printing service right now.
Incorporate booklet printing into your marketing efforts for a sure way to get results.
Booklets Printing in Sacramento 94299 can help you to become an expert in your field.
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When putting together your booklet or Bulk Order Printing Services, don’t for get to incorporate images because visuals are the best way to catch a customer’s attention.
Booklets help demonstrate your products and services making purchasing easy.
this is Debra Bingham at AWHONNConvention 2017.
I'm with Rachel Bremen and she's going to tell us about herposter and Rachel is a PhD candidate at the University of Maryland School of Nursing.
So go Rachel, tell us all about your poster just give me one second whoops hitting the wrong button.
allright Rachel you're on.
Hi this poster is about an innovative program to reduce Cesarean section to help admit women in active labor.
This is about an early labor lounge program that wasstarted at South Shore Hospital.
When women come into the hospital they go through this triage processwe spent assess whether or not they're in labor or not.
If they're not in labor they need to go home.
If they're in latent labor and we're not sure what to do with them they can go home or they can use the lounge.
The activities in the lounge talk about at 20 weeks gestation they also talk about an app that the hospital has created.
This hospital used this program to knowledge to action framework and all of these activities we recently published in the Journal of Nursing Midwifery and Women's Health.
The evaluation, we're going to look at deterrents to see if there is a change in cervical dilation and admission from before the program and after the program.
Also going to look at length of stay from admission to delivery, or length of time, and whether or not they had a C-section or a vaginal delivery.
We're going to check satisfaction with patients for their birth experience.
and also look at what the providers, nurses, and midwives felt about the program.
Thanks so much.
Oh thanks Rachel, awesome job!.
Printing a Booklet in Windows Using the Booklet Finisher | HP Printers | HP
Also, studies show booklet printing is a successful and affordable way to reach an audience and gain their trust.
If you like to read more about booklet printing go to RushMyPrints.
And visit our Market Smarts Section.
RushMyPrints is your source for high quality quick turn booklet printing services and Bulk Order Printing.
From programs to posters or booklets the sky is the limit with RushMyPrints in Sacramento
Most importantly, we are 100% custom and able to fulfill even the most complex projects. We are able to take your order and deliver Rush Printing Services in a jiffy.
RushMyPrints offers both heat-set web and sheetfed printing which means your project will always be printed the most efficient way while providing excellent quality.
We specialize in printing for corporate publishing, and agency professionals who expect nothing less than impeccable quality and hassle free project management.
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Why Should Startups use Rush Printing Services in Sacramento 94299?
In computing, a printer is a peripheral devicewhich makes a persistent human-readable representation of graphics or text on paper.
The first computer printer designed was amechanically driven apparatus by Charles Babbage for his difference engine in the 19th century;however, his mechanical printer design was not built until 2000.
The first electronic printer was the EP-101,invented by Japanese company Epson and released in 1968.
The first commercial printers generally usedmechanisms from electric typewriters and Teletype machines.
The demand for higher speed led to the developmentof new systems specifically for computer use.
In the 1980s were daisy wheel systems similarto typewriters, line printers that produced similar output but at much higher speed, anddot matrix systems that could mix text and graphics but produced relatively low-qualityoutput.
The plotter was used for those requiring highquality line art like blueprints.
The introduction of the low-cost laser printerin 1984 with the first HP LaserJet, and the addition of PostScript in next year's AppleLaserWriter, set off a revolution in printing known as desktop publishing.
Laser printers using PostScript mixed textand graphics, like dot-matrix printers, but at quality levels formerly available onlyfrom commercial typesetting systems.
By 1990, most simple printing tasks like fliersand brochures were now created on personal computers and then laser printed; expensiveoffset printing systems were being dumped as scrap.
The HP Deskjet of 1988 offered the same advantagesas laser printer in terms of flexibility, but produced somewhat lower quality output(depending on the paper) from much less expensive mechanisms.
Inkjet systems rapidly displaced dot matrixand daisy wheel printers from the market.
By the 2000s high-quality printers of thissort had fallen under the $100 price point and became commonplace.
The rapid update of internet email throughthe 1990s and into the 2000s has largely displaced the need for printing as a means of movingdocuments, and a wide variety of reliable storage systems means that a "physical backup"is of little benefit today.
Even the desire for printed output for "offlinereading" while on mass transit or aircraft has been displaced by e-book readers and tabletcomputers.
Today, traditional printers are being usedmore for special purposes, like printing photographs or artwork, and are no longer a must-haveperipheral.
Starting around 2010, 3D printing became anarea of intense interest, allowing the creation of physical objects with the same sort ofeffort as an early laser printer required to produce a brochure.
These devices are in their earliest stagesof development and have not yet become commonplace.
== Types of printers ==Personal printers are primarily designed to support individual users, and may be connectedto only a single computer.
These printers are designed for low-volume,short-turnaround print jobs, requiring minimal setup time to produce a hard copy of a givendocument.
However, they are generally slow devices rangingfrom 6 to around 25 pages per minute (ppm), and the cost per page is relatively high.
However, this is offset by the on-demand convenience.
Some printers can print documents stored onmemory cards or from digital cameras and scanners.
Networked or shared printers are "designedfor high-volume, high-speed printing".
They are usually shared by many users on anetwork and can print at speeds of 45 to around 100 ppm.
The Xerox 9700 could achieve 120 ppm.
A virtual printer is a piece of computer softwarewhose user interface and API resembles that of a printer driver, but which is not connectedwith a physical computer printer.
A virtual printer can be used to create afile which is an image of the data which would be printed, for archival purposes or as inputto another program, for example to create a PDF or to transmit to another system oruser.
A 3D printer is a device for making a three-dimensionalobject from a 3D model or other electronic data source through additive processes inwhich successive layers of material (including plastics, metals, food, cement, wood, andother materials) are laid down under computer control.
It is called a printer by analogy with aninkjet printer which produces a two-dimensional document by a similar process of depositinga layer of ink on paper.
== Technology ==The choice of print technology has a great effect on the cost of the printer and costof operation, speed, quality and permanence of documents, and noise.
Some printer technologies do not work withcertain types of physical media, such as carbon paper or transparencies.
A second aspect of printer technology thatis often forgotten is resistance to alteration: liquid ink, such as from an inkjet head orfabric ribbon, becomes absorbed by the paper fibers, so documents printed with liquid inkare more difficult to alter than documents printed with toner or solid inks, which donot penetrate below the paper surface.
Cheques can be printed with liquid ink oron special cheque paper with toner anchorage so that alterations may be detected.
The machine-readable lower portion of a chequemust be printed using MICR toner or ink.
Banks and other clearing houses employ automationequipment that relies on the magnetic flux from these specially printed characters tofunction properly.
=== Modern print technology ===The following printing technologies are routinely found in modern printers: ==== Toner-based printers ==== A laser printer rapidly produces high qualitytext and graphics.
As with digital photocopiers and multifunctionprinters (MFPs), laser printers employ a xerographic printing process but differ from analog photocopiersin that the image is produced by the direct scanning of a laser beam across the printer'sphotoreceptor.
Another toner-based printer is the LED printerwhich uses an array of LEDs instead of a laser to cause toner adhesion to the print drum.
==== Liquid inkjet printers ==== Inkjet printers operate by propelling variablysized droplets of liquid ink onto almost any sized page.
They are the most common type of computerprinter used by consumers.
==== Solid ink printers ==== Solid ink printers, also known as phase-changeprinters, are a type of thermal transfer printer.
They use solid sticks of CMYK-coloured ink,similar in consistency to candle wax, which are melted and fed into a piezo crystal operatedprint-head.
The printhead sprays the ink on a rotating,oil coated drum.
The paper then passes over the print drum,at which time the image is immediately transferred, or transfixed, to the page.
Solid ink printers are most commonly usedas colour office printers, and are excellent at printing on transparencies and other non-porousmedia.
Solid ink printers can produce excellent results.
Acquisition and operating costs are similarto laser printers.
Drawbacks of the technology include high energyconsumption and long warm-up times from a cold state.
Also, some users complain that the resultingprints are difficult to write on, as the wax tends to repel inks from pens, and are difficultto feed through automatic document feeders, but these traits have been significantly reducedin later models.
In addition, this type of printer is onlyavailable from one manufacturer, Xerox, manufactured as part of their Xerox Phaser office printerline.
Previously, solid ink printers were manufacturedby Tektronix, but Tek sold the printing business to Xerox in 2001.
==== Dye-sublimation printers ==== A dye-sublimation printer (or dye-sub printer)is a printer which employs a printing process that uses heat to transfer dye to a mediumsuch as a plastic card, paper or canvas.
The process is usually to lay one colour ata time using a ribbon that has colour panels.
Dye-sub printers are intended primarily forhigh-quality colour applications, including colour photography; and are less well-suitedfor text.
While once the province of high-end printshops, dye-sublimation printers are now increasingly used as dedicated consumer photo printers.
==== Thermal printers ==== Thermal printers work by selectively heatingregions of special heat-sensitive paper.
Monochrome thermal printers are used in cashregisters, ATMs, gasoline dispensers and some older inexpensive fax machines.
Colours can be achieved with special papersand different temperatures and heating rates for different colours; these coloured sheetsare not required in black-and-white output.
One example is Zink (a portmanteau of "zeroink").
=== Obsolete and special-purpose printingtechnologies === The following technologies are either obsolete,or limited to special applications though most were, at one time, in widespread use.
==== Impact printers ====Impact printers rely on a forcible impact to transfer ink to the media.
The impact printer uses a print head thateither hits the surface of the ink ribbon, pressing the ink ribbon against the paper(similar to the action of a typewriter), or, less commonly, hits the back of the paper,pressing the paper against the ink ribbon (the IBM 1403 for example).
All but the dot matrix printer rely on theuse of fully formed characters, letterforms that represent each of the characters thatthe printer was capable of printing.
In addition, most of these printers were limitedto monochrome, or sometimes two-color, printing in a single typeface at one time, althoughbolding and underlining of text could be done by "overstriking", that is, printing two ormore impressions either in the same character position or slightly offset.
Impact printers varieties include typewriter-derivedprinters, teletypewriter-derived printers, daisywheel printers, dot matrix printers andline printers.
Dot matrix printers remain in common use inbusinesses where multi-part forms are printed.
An overview of impact printing contains adetailed description of many of the technologies used.
===== Typewriter-derived printers ===== Several different computer printers were simplycomputer-controllable versions of existing electric typewriters.
The Friden Flexowriter and IBM Selectric-basedprinters were the most-common examples.
The Flexowriter printed with a conventionaltypebar mechanism while the Selectric used IBM's well-known "golf ball" printing mechanism.
In either case, the letter form then strucka ribbon which was pressed against the paper, printing one character at a time.
The maximum speed of the Selectric printer(the faster of the two) was 15.
5 characters per second.
===== Teletypewriter-derived printers ===== The common teleprinter could easily be interfacedto the computer and became very popular except for those computers manufactured by IBM.
Some models used a "typebox" that was positioned,in the X- and Y-axes, by a mechanism and the selected letter form was struck by a hammer.
Others used a type cylinder in a similar wayas the Selectric typewriters used their type ball.
In either case, the letter form then strucka ribbon to print the letterform.
Most teleprinters operated at ten charactersper second although a few achieved 15 CPS.
===== Daisy wheel printers ===== Daisy wheel printers operate in much the samefashion as a typewriter.
A hammer strikes a wheel with petals, the"daisy wheel", each petal containing a letter form at its tip.
The letter form strikes a ribbon of ink, depositingthe ink on the page and thus printing a character.
By rotating the daisy wheel, different charactersare selected for printing.
These printers were also referred to as letter-qualityprinters because they could produce text which was as clear and crisp as a typewriter.
The fastest letter-quality printers printedat 30 characters per second.
===== Dot-matrix printers ===== The term dot matrix printer is used for impactprinters that use a matrix of small pins to transfer ink to the page.
The advantage of dot matrix over other impactprinters is that they can produce graphical images in addition to text; however the textis generally of poorer quality than impact printers that use letterforms (type).
Dot-matrix printers can be broadly dividedinto two major classes: Ballistic wire printersStored energy printersDot matrix printers can either be character-based or line-based(that is, a single horizontal series of pixels across the page), referring to the configurationof the print head.
In the 1970s and '80s, dot matrix printerswere one of the more common types of printers used for general use, such as for home andsmall office use.
Such printers normally had either 9 or 24pins on the print head (early 7 pin printers also existed, which did not print descenders).
There was a period during the early home computerera when a range of printers were manufactured under many brands such as the Commodore VIC-1525using the Seikosha Uni-Hammer system.
This used a single solenoid with an obliquestriker that would be actuated 7 times for each column of 7 vertical pixels while thehead was moving at a constant speed.
The angle of the striker would align the dotsvertically even though the head had moved one dot spacing in the time.
The vertical dot position was controlled bya synchronised longitudinally ribbed platen behind the paper that rotated rapidly witha rib moving vertically seven dot spacings in the time it took to print one pixel column.
24-pin print heads were able to print at ahigher quality and started to offer additional type styles and were marketed as Near LetterQuality by some vendors.
Once the price of inkjet printers droppedto the point where they were competitive with dot matrix printers, dot matrix printers beganto fall out of favour for general use.
Some dot matrix printers, such as the NECP6300, can be upgraded to print in colour.
This is achieved through the use of a four-colourribbon mounted on a mechanism (provided in an upgrade kit that replaces the standardblack ribbon mechanism after installation) that raises and lowers the ribbons as needed.
Colour graphics are generally printed in fourpasses at standard resolution, thus slowing down printing considerably.
As a result, colour graphics can take up tofour times longer to print than standard monochrome graphics, or up to 8-16 times as long at highresolution mode.
Dot matrix printers are still commonly usedin low-cost, low-quality applications such as cash registers, or in demanding, very highvolume applications like invoice printing.
Impact printing, unlike laser printing, allowsthe pressure of the print head to be applied to a stack of two or more forms to print multi-partdocuments such as sales invoices and credit card receipts using continuous stationerywith carbonless copy paper.
Dot-matrix printers were being supersededeven as receipt printers after the end of the twentieth century.
===== Line printers ===== Line printers print an entire line of textat a time.
Four principal designs exist.
Drum printers, where a horizontally mountedrotating drum carries the entire character set of the printer repeated in each printablecharacter position.
The IBM 1132 printer is an example of a drumprinter.
Drum printers are also found in adding machinesand other numeric printers (POS), the dimensions are compact as only a dozen characters needto be supported.
Chain or train printers, where the characterset is arranged multiple times around a linked chain or a set of character slugs in a tracktraveling horizontally past the print line.
The IBM 1403 is perhaps the most popular,and comes in both chain and train varieties.
The band printer is a later variant wherethe characters are embossed on a flexible steel band.
The LP27 from Digital Equipment Corporationis a band printer.
Bar printers, where the character set is attachedto a solid bar that moves horizontally along the print line, such as the IBM 1443.
A fourth design, used mainly on very earlyprinters such as the IBM 402, features independent type bars, one for each printable position.
Each bar contains the character set to beprinted.
The bars moves vertically to position thecharacter to be printed in front of the print hammer.
In each case, to print a line, preciselytimed hammers strike against the back of the paper at the exact moment that the correctcharacter to be printed is passing in front of the paper.
The paper presses forward against a ribbonwhich then presses against the character form and the impression of the character form isprinted onto the paper.
Each system could have slight timing issues,which could cause minor misalignment of the resulting printed characters.
For drum or typebar printers, this appearedas vertical misalignment, with characters being printed slightly above or below therest of the line.
In chain or bar printers, the misalignmentwas horizontal, with printed characters being crowded closer together or farther apart.
This was much less noticeable to human visionthan vertical misalignment, where characters seemed to bounce up and down in the line,so they were considered as higher quality print.
Comb printers, also called line matrix printers,represent the fifth major design.
These printers are a hybrid of dot matrixprinting and line printing.
In these printers, a comb of hammers printsa portion of a row of pixels at one time, such as every eighth pixel.
By shifting the comb back and forth slightly,the entire pixel row can be printed, continuing the example, in just eight cycles.
The paper then advances and the next pixelrow is printed.
Because far less motion is involved than ina conventional dot matrix printer, these printers are very fast compared to dot matrix printersand are competitive in speed with formed-character line printers while also being able to printdot matrix graphics.
The Printronix P7000 series of line matrixprinters are still manufactured as of 2013.
Line printers are the fastest of all impact printersand are used for bulk printing in large computer centres.
A line printer can print at 1100 lines perminute or faster, frequently printing pages more rapidly than many current laser printers.
On the other hand, the mechanical componentsof line printers operate with tight tolerances and require regular preventive maintenance(PM) to produce top quality print.
They are virtually never used with personalcomputers and have now been replaced by high-speed laser printers.
The legacy of line printers lives on in manycomputer operating systems, which use the abbreviations "lp", "lpr", or "LPT" to referto printers.
==== Liquid ink electrostatic printers ====Liquid ink electrostatic printers use a chemical coated paper, which is charged by the printhead according to the image of the document.
The paper is passed near a pool of liquidink with the opposite charge.
The charged areas of the paper attract theink and thus form the image.
This process was developed from the processof electrostatic copying.
Color reproduction is very accurate, and becausethere is no heating the scale distortion is less than ±0.
(All laser printers have an accuracy of ±1%.
) Worldwide, most survey offices used this printerbefore color inkjet plotters become popular.
Liquid ink electrostatic printers were mostlyavailable in 36 to 54 inches (910 to 1,370 mm) width and also 6 color printing.
These were also used to print large billboards.
It was first introduced by Versatec, whichwas later bought by Xerox.
3M also used to make these printers.
==== Plotters ==== Pen-based plotters were an alternate printingtechnology once common in engineering and architectural firms.
Pen-based plotters rely on contact with thepaper (but not impact, per se) and special purpose pens that are mechanically run overthe paper to create text and images.
Since the pens output continuous lines, theywere able to produce technical drawings of higher resolution than was achievable withdot-matrix technology.
Some plotters used roll-fed paper, and thereforehad minimal restriction on the size of the output in one dimension.
These plotters were capable of producing quitesizable drawings.
=== Other printers ===A number of other sorts of printers are important for historical reasons, or for special purposeuses Digital minilab (photographic paper)Electrolytic printers Spark printerBarcode printer multiple technologies, including: thermal printing, inkjet printing, and laserprinting barcodes Billboard / sign paint spray printersLaser etching (product packaging) industrial printersMicrosphere (special paper) == Attributes == === Printer control languages === Most printers other than line printers acceptcontrol characters or unique character sequences to control various printer functions.
These may range from shifting from lower toupper case or from black to red ribbon on typewriter printers to switching fonts andchanging character sizes and colors on raster printers.
Early printer controls were not standardized,with each manufacturer's equipment having its own set.
The IBM Personal Printer Data Stream (PPDS)became a commonly used command set for dot-matrix printers.
Today, most printers accept one or more pagedescription languages (PDLs).
Laser printers with greater processing powerfrequently offer support for variants of Hewlett-Packard's Printer Command Language (PCL), PostScriptor XML Paper Specification.
Most inkjet devices support manufacturer proprietaryPDLs such as ESC/P.
The diversity in mobile platforms have led to various standardizationefforts around device PDLs such as the Printer Working Group (PWG's) PWG Raster.
=== Printing speed ===The speed of early printers was measured in units of charactersper minute (cpm) for character printers, or lines per minute (lpm) for line printers.
Modern printers are measured in pages perminute (ppm).
These measures are used primarily as a marketingtool, and are not as well standardised as toner yields.
Usually pages per minute refers to sparsemonochrome office documents, rather than dense pictures which usually print much more slowly,especially colour images.
Speeds in ppm usually apply to A4 paper inEurope and letter paper, about 6% shorter, in the United States.
=== Printing mode ===The data received by a printer may be: A string of charactersA bitmapped image A vector imageA computer program written in a page description language, such as PCL or PostScriptSome printerscan process all four types of data, others not.
Character printers, such as daisy wheel printers,can handle only plain text data or rather simple point plots.
Pen plotters typically process vector images.
Inkjet based plotters can adequately reproduceall four.
Modern printing technology, such as laserprinters and inkjet printers, can adequately reproduce all four.
This is especially true of printers equippedwith support for PCL or PostScript, which includes the vast majority of printers producedtoday.
Today it is possible to print everything (even plain text) by sending ready bitmappedimages to the printer.
This allows better control over formatting,especially among machines from different vendors.
Many printer drivers do not use the text modeat all, even if the printer is capable of it.
=== Monochrome, colour and photo printers=== A monochrome printer can only produce an imageconsisting of one colour, usually black.
A monochrome printer may also be able to producevarious tones of that color, such as a grey-scale.
A colour printer can produce images of multiplecolours.
A photo printer is a colour printer that canproduce images that mimic the colour range (gamut) and resolution of prints made fromphotographic film.
Many can be used on a standalone basis withouta computer, using a memory card or USB connector.
=== Page yield ===The page yield is number of pages that can be printed from a toner cartridge or ink cartridge—beforethe cartridge needs to be refilled or replaced.
The actual number of pages yielded by a specificcartridge depends on a number of factors.
For a fair comparison, many laser printer manufacturersuse the ISO/IEC 19752 process to measure the toner cartridge yield.
=== Cost per page ===In order to fairly compare operating expenses of printers with a relatively small ink cartridgeto printers with a larger, more expensive toner cartridge that typically holds moretoner and so prints more pages before the cartridge needs to be replaced, many peopleprefer to estimate operating expenses in terms of cost per page (CPP).
=== Business model ===Often the "razor and blades" business model is applied.
That is, a company may sell a printer at cost,and make profits on the ink cartridge, paper, or some other replacement part.
This has caused legal disputes regarding theright of companies other than the printer manufacturer to sell compatible ink cartridges.
To protect their business model, several manufacturersinvest heavily in developing new cartridge technology and patenting it.
Other manufacturers, in reaction to the challengesfrom using this business model, choose to make more money on printers and less on theink, promoting the latter through their advertising campaigns.
Finally, this generates two clearly differentproposals: "cheap printer – expensive ink" or "expensive printer – cheap ink".
Ultimately, the consumer decision dependson their reference interest rate or their time preference.
From an economics viewpoint, there is a cleartrade-off between cost per copy and cost of the printer.
=== Printer steganography === Printer steganography is a type of steganography– "hiding data within data" – produced by color printers, including Brother, Canon,Dell, Epson, HP, IBM, Konica Minolta, Kyocera, Lanier, Lexmark, Ricoh, Toshiba and Xeroxbrand color laser printers, where tiny yellow dots are added to each page.
The dots are barely visible and contain encodedprinter serial numbers, as well as date and time stamps.
=== Wireless printers ===More than half of all printers sold at U.
retail in 2010 were wireless-capable, butnearly three-quarters of consumers who have access to those printers weren't taking advantageof the increased access to print from multiple devices according to the new Wireless PrintingStudy.
== See also.
Booklet and Brochure Printing From Colorprint
Hey it's Dena Tollefson! Welcome tomy studio.
I'm so glad to have you here.
Hey today's topic is going to be reallygreat and I want to just say thank you for joining me.
I'm so pleased thatyou're here.
If you'd like to join in on the chat, I would love tointeract with you.
If you would like to just be quiet you know that works toothat's that's all really good.
So what today's topic is , is it's going tobe about business cards and marketing materials for artists.
When you talkabout business cards there are different different approaches.
One approach isthis- the approach that I use is I have my cards, and I'll just go ahead andhold one of them up, I have my cards professionally done.
I'veused Vistaprint and I've used Zazzle and another approach -and I have done thistoo - I'll be going through that with you today is oh end thank you forjoining by the way the other the other thing I'll be showing you is how to makeyour own cards so I'll talk with you about what to put on your card,why you would want to have a business card how to design it what to includewhat to leave off.
Sometimes what to leave off of the business card can bejust as important as what you put on and then the other thing to talk about wouldbe: little accessories- what kind of things that you can dowith your cards, who you might give your cards to, and why it's super important tohave those business cards.
So let's get started.
So I want to talk alittle bit first about about the cards themselves so a business card really isjust your calling card so what I do on mine, I have on the back here, I'vegot um- oh hey - art mystique yeah you can design your own also youcan design your own card and you can put your original art on it, you can putyourself on it, a picture of yourself is always a really great thing to include.
I'm gonna just start out by just I'm gonna actually you know what I'm going to do-let me stick this Kleenex box on here and see there that way that'll hold itreally well oh we don't have to actually hang on to it and it will focus a littlebetter and art mystique how are you doing by the way that's great okay allright and so um so how I do my business cards is on the back of the card, I willhave a close-up because my work is really super heavily textured.
I'll put aclose-up of one of my paintings on the back and then on the front of the cardso you can when you have your cards made you can either do them as one-sided ortwo-sided I try and take advantage of that back side and figure you knowpeople usually look on the back of it too.
So you're great and you justfinished a painting okay okay excellent excellent so and I'm are you gonna beposting that painting out on YouTube I will be looking to see what yougot when you when you post it.
So on these business cards what it's importantto do is the most important thing on that is your name.
You want to definitelyput your name.
And if you are using for example, an alias or some other thinglike that, a nickname something else like, that tryand include that.
So maybe you're gonna be like "I'm the mysterious painter" andthen it's also nice to have your actual name because that way hey Brenda you gotit posted it's a watercolor cat in polygons oh well that sounds neat that sounds super neat and hey Brenda good to see you by the way.
So on your card if youhave for example a nickname or you're going by a nickname when you're painting, it is a good idea to put your actual name- your full name: first name, and lastname, so that way when people are talking with you they know how to get ahold ofyou and or what to call you when they speak with you.
And the other niceadvantage of doing that is in case you ever change your nickname thenyour regular name should always be hopefully staying the same.
What I dowith my cards, is I also have a little what I'll calla little teaser or a little description and mine says contemporarycolorist oil paintings I include my address I have my studio phone numberand my cell phone number and then I have my email and my website.
Now when you'redoing your business cards, you can put many different things on your card Ihave a photo of me with my work, that's always a good thing.
When you give yourcard to someone it's very important that you somehow identify what it is thatyou're doing or what it is because people will collect business cards andthen they're gonna - and I'll just grab a piece of paper I'm gonna writethis on here so the things you want to include when people collect businesscards if they don't have some way of knowing who it is or what it is thatthat is on the card then they might be like oh I have this card and I don'tremember who this was so a super important thing is that you have yourname which is first and last you can put a middle initial if you like but um butit's it's just super important that you have and thank you all so thank you foreveryone who's joining and any I appreciate any likes that you givethat's always a nice thing - so first and last name are important and thenwhat you need to have so that just is just the bare minimum you can add moreon top of this but you need to have some type of an email address and- hey, ArtJourney With Swapna! Hoow are you? I'm glad to see you.
okay so youremail address so you have to have your name and that could be a nickname alsoif you have a nickname so your email would be so they can contact you andthen optional would be anything like your address your mailing address or howto get ahold of you that way your cell phone number any kind of info about what you doso info about your arch so let's say for example I was a fiber artist or a glassartist something like that then what I could do is I could say you know hereI've got contemporary colorist oil paintings online I could say somethinglike oh I'm oh it's good to hear that you're doingwell yes and it's I guess um it's probably late over by you right now thetime is probably late in the day over here by me it's only let's sayalmost one o'clock so information about your art that is optional to puton there now going back to website, let's say for example you don't have a website.
What could you put there instead? Well you could put your your personal websiteif you have that definitely put that there but you could also put yourFacebook your YouTube your Instagram snapchat anything like that you caninclude those of course on your card so people know how to find you where tofind you that kind of thing but oftentimes why you might be giving abusiness card is because either someone has purchased your art or you have metsomeone let's say that you met someone you know anywhere it's just about teno'clock oh yeah that is late that is late so so your your business card whenyou let's say that you go to a party and you meet someone and they find out thatyou're an artist what's always a nice thing to do is and I'll show you whatI've got here.
Hey ArtLife good to see you.
I saw you yesterday on on the streamwith with Eve so I have a little these little inexpensive card holders I carrythis everywhere in my purse but in case anybody asks then I can justwhip out my card and just hand them a card and that's super important to havethat and I also have I'll show you this little card holder that I use so this isa little I think this was like seven dollars or five dollars something likethat when I ordered my business cards then Iordered them and I got them and just I can have like a little display like thisso let's say for example that you're doing a event where some of your art sohey Chrissy and hey pencil glad to see you guys and also thank you for everyonefor your likes that you're giving it is important to have these little holdersand you can give these in case you have an art exhibit anywhere if you're in aart gallery there's some kind of an art venue where your work is being shownmaybe a restaurant a library anything like that if you have if you get theselittle holders which are easily available at like vistaprint.
Com or Zazzle I have boughtcards from both Vistaprint and Zazzle and wherever you're watching from there willalways be a place where you can buy your cards internationally you can buy cardslocally you can also have a print shop make up your cards but but these twoplaces for example Vistaprint and Zazzle it's super easy all you do is I uploadeda photo I you can choose your print your font you can put you know anything onthe back that you like and typically 500 cards are going to be really reasonablethey'll say like 500 cards for say $10 and it's hard to beat that now the onething is I usually don't ever get the least expensive option they have becauseI don't like the paper what I'll do is I'll get this is a thicker paper and soI'll do an upgrade for the paper and I'll do an upgrade for thethe the surface of the paper so I I want to have something and I am oh and thankyou for saying that yeah see and um and I think that byhaving something in detail because my work is super detailed I can include onthe back of my card something so people can see that Daubismtexture that I'm doing and and you know, shoot it's like the back part back ofthe cards available you might as well use it right and and so thank you Swapnaso I'm going to show you a little bit also of the other marketing materialsthat I use in addition to cards a woman will come back to the cards but here isa marketing brochure or not a brochure it's an oversized postcardso thank you Chrissy this is an oversized postcard that I made when Iwas exhibiting at a college and then I had on the back this was atwo-person exhibit this was in 2014 and so I had all the information on this butwhat I did is I sent these out to galleries that I was interested in and Ialso sent them out to let me get my envelope.
When you order the cards andI ordered the cards and envelopes from the same places.
okay and Chrissy thank you and Iappreciate that you're gonna watch the replay you're so awesome and thanks youguys and thank you for all the likes to by the way so this was a card that Idesigned and this is a painting a large triptych that I had let's see here whatsize is this 48 by 72 so a very large painting this painting ended up beingpurchased by hospital and then I had to add additional panels they wanted thepainting to be 10-foot wide so I was like the largest painting I'd ever donebut this Genesis Hospital in Rock Island Illinois they ended up purchasing the painting butanyway these cards what you can do is you can then get an envelope like thisand I'll just order the envelopes that they when you when you get thesemarketing materials like these oversize postcards then you can just includethose and then you just pop one of your business cards in there because whathappens is if if somebody sometimes people will you know they might not holdon to the card but they may hold on to your business card and what is on hereyou see I have my email address but all the rest of the information is reallyabout the venue and it's about the painting that's shown and so having theactual card then they can see oh here's how I can get ahold of the person here'stheir address and their website and then they're most importantly their email soif they want to get ahold of you and they've got that information and I'llshow you a couple other cards that I did so here's one I did for Canyon RoadContemporary Art who represents me in Santa Fe and this was a two-personexhibit that was done in 2017 with a fellow artist of my fellow artist Kari Rives.
she does a sculpture and then here's another one this was a my soloexhibit at Canyon Road last year and that was so I've got the information soyou can include the information about the venue the name of the gallery thename of the exhibit and then if it's a solo or a group show and then if there'san opening reception in this case there was an opening reception and so and thenhow long and I did a painting demonstration and then I was thereon-site and then I have information about the painting on the other side andthen information here about the gallery but you'll see that there's really noinformation on here about about me or how to get ahold of me so if I send thisfor example to a gallery the only way that they're going to know how to get ahold of me if they're interested in representing me is through thisinformation that I have on the business card so that is super important that youthat should get that and I'll show you one last card that I did this wasAdelman Fine Art,the gallery that represents my originals in San Diego andso this was a group exhibit and it was just a thing showing a little bit aboutyou know the dates that are gonna be held and then the gallery informationbut but again you can see I don't have really my website or anything elsethat's listed here this is just really all about the venueso that's why the card it's all about the card and then these cards againthese cards are really once you have them made and a little template made upthey're they're really easy to reorder or you can just make a new one each timeand then this was through I guess this was a Zazzle this one is Zazzle I thinkthis one is Vistaprint I had some return address labels made up.
Any time youhave an opportunity to put your art on the you know on somewhere and and you'reessentially building your brand but I'm using the same font everywhere and thenI've got as what I'm using also in the cards and then on the I'm including someof my art so here's that and then another one so that way when I'm puttingfor example on the envelope so I can brand it in different ways I can put andI'll just put one of them on now I can put in an address return address herelike so and then and then inside is going to be my card and then a show cardso this is the what I'll put in when I'm doing some materials if there's agallery that I have my eye on that I'm hoping might represent me then what I'lldo is over the years or a matter of months or years depending on how longI'm following them and I'll be sending them things like if I have a new showcoming up or thing like that so so back on the cardsnow that we've talked about how to do the cards so okay okay pencil I'm gladthis has been helpful.
Swapna hugs and kisses to you.
Pencil I am gladto hear that because you know you need to get your little pencil logo going ona card and you can I'm going to show you how you can use your own art so let's solet's get that out here let me show you what you can do if you want it to even aperson does not even have to go and go on to a computer and do this youliterally can do this also just individually and one by one and then thethought might be like okay if I've got a printed one why might I also want tohave one that's made by hand well you can see that the one that's made by handis gonna be so much more personal and it's gonna be unique and individual andit's sometimes nice if you have let's say that a collector bought your work oryou had somebody do something super nice what's really nice and a wonderfulgesture is that you can make your own business cards now I just just as anexample say this was a note from the last thing I did but I just this waswatercolor paper and I literally just cut it out the size of a standardbusiness card and and then that's just a quick note we should talk about what isa standard business card size so let me get my notes back up or the paper backout here and I'll just jot this down here so what you want to do is when youmake your cards make them for whatever country you're going to mostly be doingyour business in you want to make your cards go in that size so in Canada andin the US so here this there's a standard so US and Canadais going to be 3.
5 inches x 2 inches and that is also known as 89 millimeters x51 millimeters so that is a standard size and the reason I recommend that youuse the standard size is first of all they're less expensive to to buy or tomake but when people get it they'll recognize it like oh that's a businesscard you can also get like for example in the US you can get squares you canget kind of long skinny ones that type of thing but I recommend that you staywith your standard size just because it's it's more recognizable then.
In Australia the standard there is see I've got mynotes here 90 millimeters x a 55 in Japan and you can see that each countrykind of has their own standard of what they're using for their sizes Japan thatthe size is 91 millimeters by 55 millimeters pretty close to Australia inRussia and Israel here Swapna with I guess you know India and Mexico the sizethey're the standard there is 90 millimeters by 50 millimeters and thenin the in Europe and in the UK so pencil this is your size here so UK and WesternEurope the standard business card size is goingto be 85 millimeters by 55 millimeters and again if you go to a local printeror if you have them done you know online then they'll take care of those sizesbut just kind of interesting to see you know what sizes are out there so back tothese little cards so all I did here is I just cut out so I had my business cardand then I just cut out and let me grab my little paper here I just drew with apencil drew along and drew the the size just onthis is just some Arches 140 pound paper.
Okay so and if you don't have a businesscard then you can actually go ahead and measure it out so this is three and ahalf by two inches each of those are three and a half by two so here's astandard business card size there's three and a half by two inches otherwiseknown as 89 by 51 millimeters but you can use you know you can use alltemplates and all that kind of thing and get really fancy with your with yoursizes now there's another way the way that I did it yeah you've got 85 by 30yeah okay so pencil you're gonna need 85 millimeters by 55millimeters you've got 35 right 55 is what you went did I write 35 on yourpaper okay no sorry 85 yeah 85 by 55 is what you'll need pencil okay so so whatyou want to do here is you can do like what I did just for this little demo isI had just some watercolor paper you can see where I cut it right there where isthis guy go like that so I had just a little scrap of watercolor paperand then I cut the shapes out and then did that obviously you're not gonna doit on a scrap because you're gonna give it to someone and you want it to be niceokay good pencil thank you okay and and so what you do is you can just cut thatshape out I just cut it out I drew with a pencil a pencil same pencil I drewjust with a pencil around on the back of the card and I just cut it out with ascissor you can also do if you have a if you've got a what do you call it paperpuncher let me get that okay I got him you can also take these and make alittle if you want to make like a little these are just handy if you want to makelike a gift card include something on a gift just a little punch and then youcan put a ribbon or a string through there and you can write whatever youlike but it's kind of a neat little thing to include something that you madebecause we as artists, we have something that other people don't have, and that'ssome creativity to make something that's beautiful or artful.
People doappreciate getting something from us that is going to be done by hands sothese handmade cards what I did here is I just taped this down and I used thehey Madonna and okay so aren't mistake you've made bookmarks for business cardsthat way they went over quite well and it's just cut in a different size andexactly exactly that's exactly how you do it and so I'm gonna just take thetape off so what I did was this is a masonite board and then I used mywatercolors so let me just grab my watercolors out here and I taped off theedge now you have to decide when you do these if you like the look of a whiteedge I kind of like the look or if you like the look of the thing where thedesign goes all the way to the end if you want it all the way to the end youcan still tape it off and then cut it down to size later but that's just gonnabe a personal decision I personally kind of likelittle edge going here so if I'm doing this now how I would do if I was doing abusiness card or I could even do it as a thank you so let's say that I hadsomebody let's say that I'm gonna write a thank you to Madonna so I would justwrite Thank You Madonna let's say Madonna bought a painting or Madonna didsomething special and when I give them it down a a little extra somethinglittle hello and a little something on something handmade and then I would justgo ahead and sign it but it can be just like a little just as simple as a littlethank-you card you can also you know they can be a little place cards thattype of thing but but when you do it like this let's say I was gonna make mybusiness card like this so I'm gonna make sure to write very legibly and thenI'm gonna say I need to say what it is that I'm doing so I need to say forexample that I am an artist I could say I'm an artist or I'm gonna be morespecific and I'm gonna say contemporary colorist as my paintings all right and so then yeah I'm Madonnayes okay so so let's say then I've got data now what I can't wait I need to puton as I need to put that bare minimum of what we need for a the bare minimum isalways your first and last name and a nickname if you have that your email andyour website now I added on here also a little bit of optional information aboutmy arch that's what this would be the contemporary colorist paintings but Ican put on here then let's say I want to put my email so let me put that on there and then I want to also put my website and again if you do not have a websiteeverybody likely will have an email if you don't have a website yet then whatyou can do is you can put your your Instagram handle your Facebook accountyou could put your YouTube anything like that and yeah so pencil, I foundit by doing that following up with people they seem to really respond tothat another thing that I'll do is and I also have greeting cards I don't Ididn't bring an example of a greeting card here but I am greeting cards madeup with my art and on the inside it's just blank inside and then a lot oftimes I'll write a handwritten note if a collector buys something when thegallery sells paintings for me I typically do not know who buys themthey're just they just tell me well they're sold or whatever I don't everknow so so sometimes I'll know a collector and then I might you know sendthem a note but I'm always careful to not infringe on the gallery because Iit's important that relationship that they have with the client is importantand I don't want to circumvent that but these are for things like let's say Ihave a commission or something like that pencil you're talking about you know ifyou wanted to maybe even get you know draw your or paint your pencil in onyour logo you can do a thing like I did here where I'm just including only youknow just a picture and then something on the back but let me show you what wecan do also like let's say for example you have made a painting and it does adda personal touch and that is I think that what people really respond tobecause once someone has bought your work before they they've done studiesand they say that if someone has bought your paintings before they are 40% more likely and I don't I can't quote the name of the of the study but Ihad heard this I don't know maybe five years ago that people are 40% morelikely to buy your work again and you want to really think about thatonce someone has bought either two or three of your works then you considerthem your collector and so let me show you what you can do this is just alittle a little kind of a little sunflower a very abstract littlesunflower edge I made on here but let's say for example you didn't want tochange you know put anything on the front and you wanted it because maybeit's dark colors and maybe the ink wouldn't show up well or you just didn'twant to disturb it and you wanted to give your collectors may be just a aone-of-a-kind little tiny little painting so what would be very importantis that you sign it so I'm gonna put my regular signature right there just veryvery tiny I'll just put that right up there get your signal right signatureright up there and then on the back you can either write you know thank youor you can write you know your business card information that kind of thing soyou can get all of that detail on a white thing that's easy to read on theback so but maybe you're gonna say you know hey thank you so much you know forthe Commission painting that you that you sent me and this is a little card asa thank-you a little mini painting as a thank-you and I'll just say that theselittle mini paintings you can just kind of do these really rapidly and there area lot of fun if you like to do thumbnail sketches we talked in a previouslivestream about how to do a thumbnail sketch and what's kind of fun aboutthese just these little guys is you can do little compositions and they're justfun and hey if they don't come out well just you know don't use them or throwthem away or you know whatever so alright let me grab my watercolor andI'll just show you how easy it is to just make these little abstract cardsI've got some water let me get these all these other materials out of the way andhere's this is just just a bucket of of water I've got another littlecontainer here and you could use a watercolor pencil,you could use acrylicpaint,you could draw, this could be done in graphite.
How ever you like to do,how ever you wanted to decorate these little thank-you cards or they could bebusiness cards but it's really a marketing material if you think about itit's it's just as simple as that every time that you are doing this you want tokeep it within your brand or keep it doing something that looks like yourwork so for example pencil you'd want to be sure to you know somehow include ifyou can if you're doing a thing something and include your pencil logoor if you're not using your pencil logo then of course don't do that all rightso let me just grab a little green and you can just put and and you know justdo literally abstractly whatever you likelet's activate that I kind of like when watercolor is kind of smushy andinteracts with other things so just something you know boop boop boop boopboop and then that cards done we could do another card I'll just do anothersunflower over here let's get some petals going let's get a dark center.
Let's make this let's make this oneI want to just run the water out here to wet this section but they can beliterally just kind of you know abstract expressionist kind of feelings or youcan spend a lot of a lot of detail and you can really go in and you know makeit super super detailed super you know however you want it to look let's get alittle darker color there and then how about some blue out here I like orangeand blue together and just nice and easy just a little flowy thing I'm gonna cover all my white spots sothank you so when we can just kind of make these you know whatever we knowI'll have a request what do you guys have a request for me to make I'll dolast one we'll do as a request I'll just do a little heart over here but bethinking what you want me to do for that onedon't pick anything that's too hard for me though we don't want to be stressfulon a Sunday, right? All right so let's get but put your idea what you want me to doin this on this last one and I'll paint whatever you guys come up with goodlittle orange there so you've made art trading cards the business card wellthank you and you know Madonna you can see how fast these things are gonna makeI mean they're just like SuperDuper fast you know boom boom boom and you're done all right now let's get a little bit ofa blue now what I'll do then is I'll let these um I'll let these dry and we'lljust do a really watery loose background on this one let these dry and then comeback and when they're dry then um it can release the paper or release the tapearound there okaypaint you I'll paint a pencil okay all right I'll try it I'll try it it's achallenge accepted let's go back in with a little bit onthis red one let's go back just deepen that color a little bit okay pencil I'm gonna try a pencil allright so now you can't tease me pencil if I don't make him well.
I knowhe's got abs remember that and then there's a point here so he needs to comedown into some kind of a point and then there's a tip of the pencil andthen he has a very cute face so he's got a big whoops I need a smaller brush herehe's got like don't worry and I'm running out of papersee I didn't plan out my pencil properly but if I remember he also has like somekind of a pink color I think as I thought there was like his eraser maybethere's like something pinkish up at the top something is there something likewe've got a little something up here for his eraser alright and then what we cando is let's say that this was pencils card then you can just have somethinglike pencil connoisseur let's see how we spell connoisseur see oh and if I spellit wrong I can't do that c o n n o i s s e u r and then you could haveyou know email yes blah blah blah blah blah blah blah and then you know youcould do something like that and you could literally just kind ofmake it whatever you want so so that's how those are done and then when theseare dry then I'll just peel the paper off and then and then it's good to goso alright and then here's again this the example of this so I hope that thishas been um found and helpful and I hope that you guys will go out and make somethese are little gratitude cards I hope that you'll make some gratitude card-will call it a gratitude card- make some gratitude cards and have fun that'sreally just these little quick little things they're just a fun littleexpression and they're a neat way to show your collectors that you careyou're gonna call it the Dena connoisseurI like that pencil I'm gonna put that on here Dena Connoisseur there we goall right you guys well this has been wonderful chatting with you and I hopethat you guys have a great rest of your day and so and go out and get thosecards you know it's it's just a fun thing to do and and and I think yourbusiness will grow with it so thank you so much you guys alright and take careand until next time this is Dena and hugs and kisses too.